Open both earlier and later than traditional supermarkets, they carried other foods and beverages besides milk, as well as other items from the Wawa dairy. The Wawa Food Market stores were also part of a then-new trend in retailing, the convenience store. A parade was held from the original location to the new store on opening day.
On April 16, 1964, Grahame Wood, George Wood's grandson, opened the first Wawa Food Market at 1212 MacDade Boulevard in Folsom, Pennsylvania, which remained in operation until June 17, 2016, when it closed in favor of a new "Super Wawa" down the street. Wawa started to open its own stores to adjust to these market changes. In the 1960s, however, many consumers began buying milk in stores instead of using home delivery. Wawa began using the slogan "Buy Health by the Bottle" they served customers in Pennsylvania and New Jersey, delivering milk to customers' homes. Demand for dairy products grew rapidly during the 1920s, and so did the company. The strategy worked, and allowed the Wawa dairy to grow. Wood arranged for doctors to certify his milk was sanitary and safe for consumption, which convinced many consumers to buy the product. Since pasteurization was not yet available, many children faced sickness from consuming raw milk.
Wood imported cows from the British Crown dependency island of Guernsey, and bought 1,000 acres (400 ha) of land in the Chester Heights area the corporate headquarters would later be renamed Wawa. In 1890, George Wood, an entrepreneur from New Jersey, moved to Delaware County, Pennsylvania it was here that he began the Wawa Dairy Farm. The Wawa business began in 1803 as an iron foundry.
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